At CAMEUS, our mission is to help asset managers sharpen their positioning, unlock growth, and win flows that last.
The market has changed — and so has what it takes to lead. Our Sales Alpha strategy, combines strategic insight with flawless execution to help our clients turn clarity into commercial advantage.
Think of this as the start of a different kind of conversation about growth — one that’s grounded in precision, built for resilience, and proven to work in any market cycle.
Sales alpha is the skill-based ability to win assets in any environment. It stems from deep client insight, sharp positioning, and compelling storytelling. It creates repeatable AuM growth even when performance or market conditions are not favorable.
RESILIENT WINNERS
Consolidate and Compete
Sales alpha helps win in overlooked or out-of-favor segments. It builds trust and resilience when markets aren't helping
STRATEGIC STARS
Accelerate Sustainable Growth
Sales alpha amplifies favorable market conditions, converting popularity into long-term relationships and core allocations
Intelligence
Know the strategy to where to play and how to win
- Market dynamics
- Buyer behaviour
- Competitor positioning
Positioning
Clarify what makes you different - and credible
- Compeling value proposition
- Messaging aligned with expectation and niche
Execution
Translate strategy into consistent commercial results
- Distribution strategy
- Sales & marketing alignment
- Technology and enablement
Fostering a winning mindset
Sales mindset
Reinforcing a disciplined approach-focused on client needs and intentional client acquisition -for long-term success
Collaboration
Combining investment, product, and distribution expertise through close team alignment
Coaching
Educating and supporting sales teams to master segment-specific strategies
Incentives
Aligning compensation and rewards with sustainable success
CAMEUS is a Joint-Venture of a 3tried-and-tested businesses. It combines CORE's extensive experience with global brands with the deepindustry expertise of Ric van Weelden and Peter Brackett.
We have worked together over the past three years, successfully deliveringadded value across different investment strategies. We believe in the power ofcollaboration by specialists and expect to grow the consortium over time.
Peter Brackett
Peter Brackett is the MD of Institutional Adviser, a Senior Advisor to The IC Research Institute, and a Member of the Global Advisory Board.
Ric van Weelden
Ric van Weelden holds a portfolio of roles including Senior Partner at INDEFI, strategy consultants for asset management and chair of the Diversity Project.
CORE Global
CORE Global serve a broad range ofindustry leading financial service providers who trust us to enhance andelevate their value propositions.
